Project preview
Case study
03 / 07Multi-Location Retail Web Platform
Production Next.js website with CMS-driven content and SEO-first architecture.
Project preview
Next.jsReactTypeScriptTinaCMSLocal SEO
- Locations supported
- Multiple
- Status
- Ongoing production
- Focus
- Local SEO
Inside the build
Need, decision, shipped result.
A fully custom, production web platform built to support a multi-location retail business. The site features store-specific routing, dynamic SEO pages, and a structured content workflow, and is actively used by real visitors.
The need
What had to change
Needed a fast, maintainable, SEO-optimized website capable of supporting multiple physical locations with independent content and routing.
The build
What I made
Designed a custom content workflow with scalable routing and local SEO structure without relying on page builders.
Shipped result
What came out of the work
- Improved SEO structure for local search
- Clean, mobile-first user experience
- Easy content updates via CMS
Build ledger
The details behind the surface.
- Multi-location routing and store-specific pages
- Structured content management workflow
- SEO-first architecture with dynamic metadata
- Custom backend utilities
Project access
More work
Keep browsing the builds.
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